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Alex Barnes - Toronto's avatar

I like this idea. I've participated in a few due diligence sessions as part of angel investing. Perhaps ideamarket due diligence can feed into angel investing due diligence. For example, if we are looking at a D2C (Direct to Consumer) startup, some members of my angel group will spend a bit of time looking at the company's twitter, etc as a pulse of customer sentiment.

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Mike Elias's avatar

Makes perfect sense! Meme-market fit / zeitgeist-market fit — Andreessen Horowitz has even written about this: https://a16z.com/2019/12/09/product-zeitgeist-fit/

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