Trust is upstream of Facts
Who people trust determines what they believe.
People who trust Balaji Srinivasan tend to believe a lot of the same things he does — about crypto, about the Network State, etc.
People who trust the CDC tend to believe a lot of the same things they do — about COVID, masks, vaccines, etc.
People who trust Donald Trump tend to believe a lot of the same things he does.
etc etc etc!
If we can discover people who earn trust across demographics, then people across demographics will start believing the same things.
This is why “trust is upstream of facts,” and why it matters for sensemaking in the internet age.